Strassman Talent Representation (STR) was founded by Brady Strassman, with the belief that athletes deserve more than just deals—they deserve strategic partnerships that elevate their careers on and off the field. With a strong foundation and background in sponsorship negotiation, brand development, and marketing strategy, STR leverages deep industry relationships to secure game-changing opportunities for its clients. Brady Strassman, founder of STR, holds a degree in Sport and Recreation Management and has gained valuable industry experience through internships with top organizations. His time at Wasserman allowed him to secure sponsorships for professional athletes and contribute to a national marketing campaign featuring an All-Pro NFL player. Additionally, his role as Athletic Director at the Sidney and Pauline Friedman JCC honed his leadership and event management skills, further strengthening his expertise in sports marketing and athlete representation.
The usage of athletes Name, Image, and Likeness (NIL) for marketing opportunities continues to constantly grow on a daily basis in the current sports industry. This allows for athletes to earn revenue in exchange for allowing brands, properties, and other ventures to use their Name, Image, and Likeness (NIL) NIL. At STR we are familiar with the modern landscape of how NIL operates when considering our knowledge from brand partnerships, athlete reprsentation, and the legal bindings to what opportunities that can or cannot happen. As the sports industry evolves, especially with the rise of NIL deals, STR is committed to helping athletes maximize their value through innovative marketing, legal expertise, and personalized representation.
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